Main site footer CTA
A lightweight “Try AI” link from articles and homepage gives curious traffic a low-pressure next step.
Secondary Experience
Free chat belongs here as a supporting experience, not as the main promise.
The relay project can offer lightweight AI chat as a low-pressure discovery path, but the main product remains API access, pricing, and developer activation.
Role of the free-chat path
Useful, but deliberately not oversized.
- Good for low-pressure discovery.
- Useful as a secondary CTA from the main site and product site.
- Should not dominate hero space or confuse the relay project’s core value proposition.
How to present it without weakening conversion
Keep it helpful and visible, but never let it replace the real product path.
Product site side route
Use free chat as a support path for exploration, then route serious users back into pricing and docs.
Usage restraint
Keep quotas small and messaging clear so this remains a courtesy feature instead of a cost sink.
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